Monday 6 November 2006, Dana Centre, Science Museum, London
Download the Agenda  (PDF 0.161 MB) and the Delegate Pack: (PDF 2.085 MB)
I3 NET 6th Meeting
|
6th November 2006 |
|
|
Download the Minutes |
(PDF 0.829 MB) |
10.30 – 10.45
Introduction:
Science and Society
|
The importance of the media for scientists
Tony Campion,
PhD in Particle Physics ,
Anchor for BBC News24
Event Facilitator
|
CNN MediaInfo pages:
Tony Campion |
10.45 – 12.00
Session One:
 |
Using the internet for public communication
Ailsa Barry - Head of Interactive Media
Natural History Museum
Web 2 – the “social web”: the net - an interactive place.
Scientists can use communications channels like YouTube and Flickr .
It can be used by the public who then find links to blogs and then to your organisation website.
In science there may be a resistance to the evolution of communication using this methodology. It is important to communicate that these media are here to stay, will evolve and are a very effective way of communicating.
|
First half: (PDF (1.949 MB)
Second half: (PDF 1.585 MB)
Natural History Museum
• Live online events
• An online survey of bluebells
|
12.00 – 12.15
|
Coffee Break |
|
12.15 – 13.30
Session Two:
 |
Producing effective written communications
Rupert Morris
Journalist, Speech Writer, Author
Rupert’s 6 point summary
• Rememember the reader.
• Get to the point.
• Use more verbs than nouns.
• Simplify as you explain.
• Be consistent.
• Read it through.
|
(PDF 1.485 MB)
Clarity Website |
13.30 – 14.30
|
Lunch
|
|
14.30 – 15.45
Session Three:
 |
Working with the media
Scott Chisholm
Journalist, Media Trainer
• Need for the scientist to control the exchange of information with journalists.
Avoiding jargon
Talking in terms the journalist’s readers or TV audience will understand.
What makes news?
TRUTH – Topical, Relevant, Unusual, Trouble, Human.
• The theory of doing interviews: use only 3 key messages / interview!
|
Scott Chisholm -Wikipedia pages |
15.45 – 16.00
Closing remarks: |
Tony Campion
|
|
|
Supported by the EU through FP5 and FP6